Shannon Bola
Fall 2024
Social Media Plan
First Social Media Platform Utilize
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For our first platform we have decided to go on Tik Tok and create a day in the life video and an interactive challenge video to get out followers involved. We decided to use Tik Tok because a high percentage of people within 18-24 use Tik Tok as their main source of social media.
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Platform Name: Tik Tok
Our second objective would be to increase student attendance at Campus Health events ​
S: Increase student attendance at Campus Health event
M: Achieve a 15% increase in attendance at these events
A: Utilize Tik Tok’s popularity among students and create interactive videos
R: Increased attendance supports overall goal of enhancing student wellness
T: By May 15, 2025
Example: https://www.tiktok.com/t/ZTYjvugnA/
Tik TokContent on Tik Tok will include videos such as a “day in the life” at campus health, quick health tips and interactive challenges such as hydration or step count). Posts will go online later in the day during high engagement hours. Comments will be monitored to answer any questions we may receive on the video. People who complete challenges and show proof could win awards such as gift cards or IUI apparel. Example: https://youtu.be/SxlhGFFoAoM?si=sKHjpHlXVDCepm6I
Second Social Media Platform Utilized
For our second platform we decided to go on Instagram and Facebook, as these platforms have a high usage rate for our target audience. Our plan is to create an information post about a clinic and a weekly post called "Weekly advice" which provides followers with a few health tips.​
Include pictures/videos relating to your social media plan - remember to caption them with relevant text to provide relevant context for your audience
Our first objective would be to increase awareness of Campus Health services
S: Increase awareness of campus health services among students
M: Achieve 10% increase in Instagram followers
A: post consistent and engaging health related content twice a week R: raising awareness aligns with the goal of increasing student engagement
T: By May 31, 2025
