Shannon Bola
Fall 2024
There are a range of services offered through the health programs at IU Indianapolis.
Following IU Indianapolis's recent rebranding, the campus’s health and well-being services and programming are in need of a robust marketing plan. One of the campus’s goals is to “promote student wellness, safety, and mental well-being” - a goal now guiding students in this course to create a comprehensive health care marketing plan for a real product, service, or program. Students are given a semester to produce a real-life marketing plan informed by principles and concepts integral to health care marketing and the study of marketing as a whole.
Find more information on IU Indianapolis health services:
IU Indianapolis campus health services offer immunizations - a service that may be promoted with the use of a marketing plan.
CAPS (Counseling and Psychological Services) at IU Indianapolis provide mental health support for students online and in-person.
The Project
Below you'll find links to along with descriptions of the different sections you'll encounter in this semester-long health care marketing project.
Our market research showed us that we should target students at IUI aged between 18-24 while focusing on both female and male students.
Campus Health at Indiana University Indianapolis offers a comprehensive service to protect the health and well-being of students, faculty, and staff.
Campus health is a health clinic located on Indiana University Indianapolis' campus for students with a variety of healthcare needs.
Our marketing plan is to post on Instagram, Tik Tok, and Facebook while also hosting a free vaccination table in the library once a week for a year.