Shannon Bola
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Free student health clinic
2. Create a news story abut our mental health initiatives
The first public relations plan we can do is hosting a free student clinic. This clinic would be an all-day event in which students can come get free any free medical screenings, consultations, and free education on any topics they want. This would attract students' attention because students can face many barriers when it comes to receiving healthcare on campus. This would allow students to show up whenever they have free time without having to worry about payment. The school newspaper would provide students with the notice that this clinic is happening and would also provide extra information about what our clinic offers. The coverage would enhance our perception to the students and would encourage future engagements.
This would allow students to show up whenever they have free time without having to worry about payment.
Include pictures/videos relating to your public relations plan - remember to caption them with relevant text to provide relevant context for your audience
Our second public relation plan can be to create a news story about our mental health initiatives. Reaching out to local news stations would allow us to get our plan out to students and their parents. It would also allow us to show our students that we care about their well-being and want to support them in any way possible to help them succeed in all aspects of their life. By having the local news do a story on this initiative we present ourselves as leaders in the community for students struggling with mental health. Students in Indianapolis would be able to trust our Camous Health workers allowing for better treatment and results from treatment.